Keywords
Relatedness: relationships, sharing a common identity, being alike, compatibility, reciprocity, siblings or kindred spirits, friendship, familiarity, girl or boy next door, comparison

Normality: fitting in, adapt, acting according to social norms, develop a persona, blending in, equality, egalitarian, following trends, peer pressure, influence, assimilation, conformism, imitation, copying, everyman, mainstream

Community: finding one's tribe or place in the world, family, clan or gang, group identity, sticking with one another, me too, rallying others, empathy, support, brotherly love, following the crowd, losing one's identity
Examples
Movie Clips & Videos:

Conformity - Dead Poets Society 

fitting in – The Americans

Sameness – The Giver

"Furthermore, the shadow is exposed to collective infections to a much greater extent than is the conscious personality. When a man is alone, for instance, he feels relatively all right; but as soon as 'the others' do dark, primitive things, he begins to fear that if he doesn't join in, he will be considered a fool. Thus he gives way to impulses that do not really belong to him at all." 
–C.G. Jung, Man and his symbols p.175


Literature: The Ugly Duckling (full story),
The Six Swans (Grimm's fairy tale)
But what did he see in the clear stream below? His own image; no longer a dark, gray bird, ugly and disagreeable to look at, but a graceful and beautiful swan. To be born in a duck’s nest, in a farmyard, is of no consequence to a bird, if it is hatched from a swan’s egg. He now felt glad at having suffered sorrow and trouble, because it enabled him to enjoy so much better all the pleasure and happiness around him.

Songs: ​​​​​​​
Proxy War, Imitosis (Andrew Bird) 
Tarot:  Justice
Mythology: Castor and PolluxEcho, Supreme Swan, Lady Justice
Alchemy: Knight of the Double Fountain (Splendor Solis)
And the Flip Side Is

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